A rough sketch
A pencil line on paper, a doodle in a notebook margin, a shape you keep drawing. We read intent, not neatness.
The Idea Lab
Rough ideas welcome.
The Idea Lab is where half-formed thoughts become real objects. Bring a sketch on a napkin, a Pinterest board, a photo of a cracked old favourite — the studio turns sparks into developed pieces.
Share your idea
What to bring
No drawing skills required
People arrive at the Idea Lab in every possible state of readiness. All of these are enough to start.
A reference photo
Something you saw in a hotel lobby, a market in Jaipur, a film still. Send the photo and tell us what you like about it.
A mood board
A Pinterest board, a saved folder, a colour you can't stop noticing. Collections of half-related things are our favourite briefs.
Just a feeling
“Calm but not boring.” “Like my grandmother's kitchen.” A sentence is a brief. We ask the questions that turn it into a form.
A broken favourite
A chipped cup, a lamp that died, a vase from a house that no longer exists. Bring the pieces and we develop a new edition of it.
How development works
From spark to shelf
The Idea Lab runs a fixed five-stage development path, so you always know where your idea is.
- 01
Share the spark
Send whatever you have — sketch, photo, words — through the project form or WhatsApp. The studio responds with questions, not judgments.
- 02
Studio interpretation
We translate your spark into materials, forms and colours that can actually be made — clay, wood, brass, felt, leather, resin — and flag anything that can't, honestly.
- 03
Sketch review
You receive design directions on paper: proportions, material notes, reference imagery. This is where most of the conversation happens.
- 04
Prototype
The first working sample is made by hand and photographed in real light. Hold it, weigh it, live with it — then we refine.
- 05
Final piece
After your approval the piece is crafted, quality-checked and delivered. One-offs stay one-offs unless you ask for a small run.
Briefs we've loved
Real sparks, real pieces
A few Idea Lab projects that started exactly where you might be now.
The spark
“Our café's kulhad cups keep chipping and we love them anyway.”
The piece
A stoneware kulhad with a reinforced foot and the café's wave pattern — now fired for daily service and sold as a pair in the store.
The spark
“Something that shows the year we met — no hearts, nothing cheesy.”
The piece
A pair of glazed tiles with the couple's monogram rendered as a star map of their anniversary night sky.
The spark
“My mother hoards plants and apologises for the pots.”
The piece
A set of five terracotta planters with drainage and painted rim script — one for each window of her flat.
Common questions
Before you write to us
Do I need to be able to draw?
Not at all. Most Idea Lab briefs arrive as photos, screenshots or sentences. If a drawing helps you explain, send it — but a feeling described in words works just as well.
Do you only work in clay?
No. Clay is our home ground, but the studio develops pieces in wood, brass, felt, leather and resin too — alone or combined. Tell us the idea and we'll recommend the material that serves it best before quoting.
What does development cost?
Sharing an idea costs nothing. Once the studio scopes the work, you receive a clear quote covering design time, prototyping and the final piece — agreed before anything is made.
How long does it take?
Simple personal pieces usually take two to three weeks from spark to delivery. Larger projects — tableware sets, lighting, corporate runs — are scheduled with you after the sketch review.
Is my idea kept private?
Yes. Briefs are never shared, and bespoke developments stay exclusive to you unless you later choose to let the studio edition the design.
Start in the Idea Lab
Send us the spark
The project form on our Custom Creations page doubles as the Idea Lab intake — tell us the messiest version of your idea and the studio will take it from there.